You should draw on your business knowledge and experience to define the information and materials that should form the substance of the website.

Determine the key message(s) to be communicated.

Prepare and organise the detailed information about products or services.

Create the essential photographic, audio and video materials to complement scripted information.

These materials should combine to encapsulate the essential nature of your business operation and your business style, and to present it in an interesting and attractive manner.

If you have aready produced a printed business brochure, this phase may be very easily accomplished.