Website Creation - Focus
A website may be pitched at any of several functional
It could be a simple statement of the business service
that you provide, with basic contact details.
It could be a comprehensive description of your business,
with detailed definition of all your products and services,
and communication support for basic interaction with
It could be a fully operational business mechanism,
through which all your business activities - marketing,
orders, deliveries, payments and customer support - are
You must decide which functions the website is to
perform, with the consequent complexity of design and
requirement for investment of time and money.
You may make the decision on the basis of an immediate,
clear, affordable requirement.
You may find that financial constraints limit the scope
of your website, but you can still implement an effective
You may even develop a strategy for implementing the
website in discrete phases, only proceeding to the next
stage when the effectiveness of the current stage has been
Additionally at this juncture you should decide on a
domain name for your website, and select a web hosting
I can assist you in making these
judgements, but the final decision must be yours.